The company
MB Market Makers
MB Market Makers is a part of MBTrading. We offer a wide range of
services to enable your company or destination to reach the
GLBT-population. We provide:
- Market presentations
- Staff-training and accreditations
- Complete marketing solutions
Working with us will enable you …
- to improve volume of sales by targeting gay consumers, a
segment who are more likely to choose a genuinely welcoming
service (85% actively choosing gay friendly alternatives
according to a recent UK survey).
- to access a segment of consumers that remain spending in times of
economic recession
- to increase customer loyalty within the GLBT segment,
and other consumers sympathetic to GLBT issues
- access a wide network of key players, in the Nordic
countries and globally, within the GLBT community and media
- to strengthen your position on an increasingly competitive
market
We do this by offering you…
- the possibility to target the GLBT segment through
- positioning, branding
- market planning
- creative concept development
- print and on-line advertising, within traditional and
non-traditional media
- event strategies
- research
- training of staff /employees in GLBT sensitivity and GLBT
market understanding, enabling your organisation to turn staff
training into sales